Doesn't every business owner want more efficient ways to attract loyal customers and encourage repeat sales? If so, you'll likely benefit from using personalized email marketing with AI. Keep reading to discover everything you need to know about AI email marketing, how to use it, and what your business could gain from this powerful new tool. What Is AI Email...
Do you want a dynamic way to advertise and engage your customers? Digital signage solutions for small business marketing might expand your visibility ahead of the competition. Keep reading to discover everything you should know about digital signage solutions, including their most common uses and how they could benefit your small business. Digital Signage Usage Digital marketing displays will be...
Do you want to increase customer satisfaction? You could benefit from mobile payment solutions. Before diving in, there is something you should know about mobile point-of-sale (mPOS) systems: revolutionizing small business transactions is only the start of what these nifty systems can do. Read on to learn more. What Are Mobile Point-of-Sale Systems? Mobile transaction systems allow a business owner...
Business owners and their customers are intimately familiar with trying to log in to some online account before receiving a text message that contains a code. Before you can enter your account, you must submit this unique code, which is a multi-factor authentication mechanism. Intuitively, this multi-step security protocol protects sensitive data, including business data and customer information. Why is...
Training employees is an expensive, time-consuming part of owning a business, but it's a task that's essential to any organization, large or small. So, how can your business simplify things and track how new and existing employees navigate training courses? One solution involves learning management systems for employee training purposes. Learn more about the benefits of learning management systems below....
Data is king for all businesses, regardless of size. As a small business owner, you might think robust analytics are just for major corporations. Yet, big data is obtainable for small businesses. In the short guide below, you’ll learn why you should utilize data sources and use the information strategically to expand your organization through smart decision-making. The Importance of...
Gone are the days when people manually typed queries into online search engines. These days, people use voice searches to request information, services, and more from computers, smart TVs, tablets, and smartphones. Thanks to this technological advancement, business owners can use voice search optimization to connect with consumers. According to Statistica, more than three billion people enjoy the convenience of...
Connecting to the Internet at any time runs the risk of businesses becoming the victim of a cyberattack. The threat landscape is ever-changing. Despite the influx of cybersecurity systems to protect companies, criminals constantly find new ways to steal data. Protecting your business from ransomware, malware, phishing schemes, and other malicious threats is paramount. There’s no mistaking that. Still, many...
Customer relationship management programs, or CRM systems, are vital for any business. Small businesses, in particular, can benefit from their features and help grow their client base. When evaluating CRM systems for small businesses, it's important to dissect the key components of the software and consider how it will help you simplify and expand your operations. This guide explains the...
Sharing vital information between your smartphone and computer is easier with Microsoft's Link to Windows application. A new update makes this software compatible with more devices. Discover all the features global customers can access in this guide to the latest Microsoft Link to Windows update. What Is Link to Windows? Link to Windows is one of Microsoft's most popular mobile...
